Marketing audit is evaluation of marketing organization in an enterprise, and of marketing strategies and activities employed by it. During a marketing audit, internal processes, and specifically internal communication, is detail examined. DCF experts conduct a fully prepared marketing audit that includes:
- Marketing organization audit,
- Marketing systems audit,
- Marketing strategy audit,
- Productivity audit,
- Marketing function audit.
Marketing organization audit includes formal and functional evaluation of every organizational cell in an enterprise, especially communication of marketing cell with other activities of the enterprise, competence of staff engaged in marketing activities, efficiency of the marketing cell activities. Marketing systems audit evaluates market information collection, planning and marketing control. In marketing strategy audit we evaluate: mission, targets, and planning of activities designed to achievement of selected aims. In the frames of productivity audit we analyze profitability of selected markets, products, as well as rationality of marketing activities costs generated in the company. The last field of audit: marketing function audit is evaluation of marketing mix elements selecion legitimacy and cohesion, which includes: price, product, distribution, and promotion.
We always discuss the detailed scope of the marketing audit with the client to meet their expectations and needs.
For further information please contact:
Ms. Agnieszki Piekarzewskiej e-mail: apiekarzewska@dcfconsulting.eu; tel. +48 733 787 986
