Market analysis is a basis for development of marketing strategies. Through employment of adequate marketing actions, an enterprises communicates on one hand with the market responding to its demand, on the other hand – it tries to create new needs that its products and services fulfill. The most crucial issue in this area is therefore the correct selection of tools used to communicate with the market.
Market analysis includes specification of its quantitive parameters, such as the size of the market, and its dynamics, as well as its quality parameters that form characteristics of the target client group, or the enterprise’s main competitors. Moreover, and what is very important, on completion of market analysis, DCF experts focus on possibly arising additional market growth opportunities, as well as its threats.
We always discuss the detailed scope of the market analysis with the client to meet their expectations and needs.
For further information please contact:
Ms. Agnieszki Piekarzewskiej e-mail: apiekarzewska@dcfconsulting.eu; tel. +48 733 787 986
